My column in this week’s Chronicle of Philanthropy focuses on the Gates/Buffett Giving Pledge and argues that the real impact of the Pledge is the potential for it to spur more every day donors to give more rather than simply trigger the giving of the billionaires which the Pledge focuses on.
I tried to calculate the potential dollar impact of a shift in the giving of every day donors and argued that it could result in a 100% increase in annual giving vs. a maximum of a 10%...